ROOM KEY
Care in Action
Care in Action
Iberostar Wave of Change shows how responsible tourism is built into every layer of the guest experience.
In 1956, the Fluxà family opened its first travel agency in Mallorca, Spain—a business that has since expanded into Iberostar Hotels & Resorts with more than 100 properties across three continents. Since the beginning, Mallorca’s delicate island ecosystems, rich cultural heritage, and vulnerability to climate change has shaped Iberostar’s philosophy.
When we reserve your stay at one of these properties through Travel Impressions, you’re choosing a company that has made sustainability a cornerstone of its business. In 2017, Iberostar launched Wave of Change, a science-based movement built on the idea of “positive change through positive tourism.” Today, the initiative promotes responsible tourism, protects ocean health, and focuses on creating long-term, sustainable impact across its global portfolio. Here’s how Wave of Change is helping support the places you visit.
1. Empower its People
Iberostar is investing in its greatest asset: people. Through employee development programs, wellbeing initiatives, and a commitment to fostering an inclusive workplace, the company is creating opportunities for team members to grow and thrive.
2. Support Local Communities
Promoting experiences that connect guests with a destination helps contribute to local development. By working with local businesses, artisans, and cultural organizations, an Iberostar stay contributes to long-term economic growth.
3. Protect Ocean Ecosystems
Iberostar is helping protect the coastlines and marine environments that make its destinations extraordinary. Efforts include supporting the conservation and restoration of coral reefs, mangroves, and seagrass ecosystems that are vital to ocean health.
Did You Know?
Iberostar Wave of Change is aiming to be carbon-neutral by 2030.
4. Choose Sustainable Seafood
Responsible sourcing decisions can make a meaningful difference. Iberostar prioritizes seafood from sustainable fisheries and works closely with local communities to help preserve marine resources for future generations.
5. Reduce Environmental Impact
Working to reduce its environmental impact can lower emissions, improve energy efficiency, and increase the use of renewable energy sources across hotels.
6. Minimize Waste
From extending the life of materials to minimizing single-use items, Iberostar is rethinking how hotels operate to make better use of resources and support a more circular future.
7. Help Build a Lasting Legacy
By embracing a responsible tourism model, Iberostar is focused on creating lasting value for guests, communities, employees, and the destinations it calls home.
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