ROOM KEY
Time Well Spent
Time Well Spent
Conrad Hotels’ new 1/3/5 program celebrates culture and connection in a novel way.
In today’s fast-paced world, time has become the ultimate luxury. At Conrad Hotels, part of Hilton Luxury Brands, a new itinerary program values time spent as culture gained. The signature concept, called 1/3/5, offers distinctive, time-conscious itineraries: either one, three, or five hours long. The goal? Guests are invited to explore at their own pace, whether they have a short amount of time or a whole afternoon to discover new and favorite spots. Here are three exceptional properties that showcase this unique perspective on time well spent.
TULUM, MEXICO
Conrad Tulum Riviera Maya
Here, Conrad 1/3/5 invites guests into the sensory escapes of the Yucatán. In a single hour, guests can kayak along the Caribbean coastline or take a guided Wine Tour Around Mexico, connecting flavor with place. Three-hour immersions deepen the journey, from exploring the subterranean beauty of Aktun Chen’s cenotes to experiencing the Kukulkán Journey—a powerful spa ritual blending meditation, medicinal herbs, and ancestral Mayan healing traditions. For those seeking an even more expansive encounter, a five‑hour exploration of the Tulum Archaeological Site brings them to the edge of history itself, where ancient temples rise above the Caribbean Sea and the stories of a vibrant Mayan civilization echo through stone. Each experience is intentionally designed to restore balance and awaken presence.
PUNTA DE MITA, MEXICO
Conrad Punta de Mita
At Conrad Punta de Mita, Conrad 1/3/5 delivers a soulful exploration of Riviera Nayarit’s culture and nature. In one hour, discover the resort’s remarkable Huichol-inspired art collection, which includes pieces that reflect on centuries of Indigenous storytelling. Three-hour experiences invite a deeper dive, from Temazcal purification ceremonies rooted in ancient wellness traditions to guided ocean adventures along Punta de Mita’s coastline. With five hours, guests can venture further into the region, visiting traditional tequila and raicilla distilleries. Each moment is thoughtfully curated to create connection—to land, culture, and self—transforming time into a journey inward, guided by Mexico’s unique spirit.
ORLANDO, FLORIDA
Conrad Orlando
At Conrad Orlando, Conrad 1/3/5 redefines the idea of escape, transforming even the smallest moments into meaningful renewal. In one hour, guests can join lagoon-side yoga or guided meditation, grounding themselves in the resort’s natural setting. Three-hour experiences stretch across Evermore Bay, where kayaking, paddleboarding, or private boat cruises invite playful adventure. With five hours, guests can indulge in spa rituals or explore the area’s family parks and award-winning golf courses. Cap the day with live music on select nights at the resort.
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Shannon Friedman is the founder and lead planner behind Travel with Purpose Global (TWP), a boutique travel agency that turns great vacations into a vehicle for good. She specializes in building seamless, custom trips, taking the headache out of the logistics so her clients can simply focus on connecting and recharging.
But what really sets TWP apart is the engine behind it: 50% of the agency’s net commissions go straight to the Renewed Purpose Foundation, a nonprofit dedicated to funding mercy ministries and housing for women and single parents. Ultimately, it means that just by booking a trip with Shannon and/or on her website www.travelwithpurposeglobal.com, you are helping restore individuals and families lives.